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Atheist Ads To Appear In NYC Subway Stations

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Oct 19, 2009 1:43 pm US/Pacific

Atheist Ads To Appear In NYC Subway Stations

NEW YORK (CBS) ―

Click to enlarge 1 of 1: A subway conductor looks out onto the platform at the Times Square subway station Oct. 9, 2005, in New York City.
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Ads promoting atheism will be going up in New York City subway stations.
The monthlong ad campaign begins next Monday in a dozen Manhattan stations.

It features the slogan, "A Million New Yorkers Are Good Without God. Are You?"

The campaign is being coordinated by the umbrella organization Coalition of Reason. It cost $25,000 and was funded by an anonymous donor.

The coalition has placed similar billboards in the Dallas area and West Virginia. Another group ran ads in Chicago and in the Indiana cities of Bloomington and South Bend.

In July, another group, New York City Atheists, ran a similar but unrelated campaign on city buses. That group put the ads on buses to raise "atheist pride" among nonbelievers, according to a spokesperson.

The 12-foot-long ads had a blue background and three-foot-high white letters that proclaimed, "You don't have to believe in god to be a moral or ethical person."

Spokeswoman Jane Everhart said American society was increasingly accepting of atheists and says President Obama even mentioned "nonbelievers" in his inaugural speech.

The ad campaign wants to reassure secretive nonbelievers that "it's OK to be an atheist"

One estimate puts the number of New York City atheists at about one million.