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CBS 5 LAUNCHES FIRST-OF-ITS-KIND REVENUE SHARING
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CBS 5 LAUNCHES FIRST-OF-ITS-KIND
REVENUE SHARING PARTNERSHIP WITH LOCAL BLOGS
AND SOCIAL MEDIA WEBSITES
San Francisco-San Jose-Oakland – March 17, 2008 – CBS 5 today announced the launch of the CBS 5 Local Ad Network, a first-of-its-kind partnership between a major media company's owned television station and local bloggers and social media Web sites.
CBS 5 is one of six CBS-owned stations across the country that are now syndicating local news "widgets" to a variety of blogs and hyper-local sites in the communities they serve. Each widget will feature top local headlines and images with links to the video and text stories on the CBS station's site. Included in the widget is a companion banner advertisement.
CBS 5 will deliver real-time news feeds to the widget, allowing the content on the local partner sites to constantly change and update 24 hours a day.
CBS 5 now has the ability to offer marketers the ability to broadly and efficiently reach a local audience, while remaining attached to the CBS 5 brand and content.
In exchange for publishing the CBS 5 local news widgets, owners of the local sites will receive a portion of the advertising revenue generated by CBS 5, which will be responsible for selling the ad inside each widget.
Local sites that have already become members of the CBS 5 Local Ad Network include http://sfbaystyle.typepad.com/blog/ and
http://www.urbanspoon.com/r/6/82301/Berkeley/Berkeley-restaurants/Chez-Panisse.html
The recruitment and management of local blogs and social media sites that will form the core of the CBS 5 Local Ad Network is being administered by SyndiGO, a new division of Seevast Corp., a leading provider of advertising networks and network enabling services. For more information please visit https://pvn.pulse360.com/pvn/verticals/cbs-san-francisco/
"The CBS Local Ad Network again positions CBS 5 and our other stations across the country at the forefront of an unprecedented locally focused venture," said Jonathan Leess, President and General Manager, CBS Television Stations Digital Media Group. "After first setting the standard for local news coverage online, our stations now lead the effort to engage other local sites – and we invite them to share in the revenue. The CBS Local Ad Network also opens up exciting new avenues for our advertising partners to efficiently extend their reach to valued local audiences while associating themselves with our CBS brands and content."
The CBS Local Ad Network has also been launched in Boston ( wbztv.com ), Dallas/Fort Worth ( cbs11tv.com and ktxa.com ), Denver ( cbs4denver.com ) and Chicago ( cbs2chicago.com ). The roll out will continue over the next several weeks and also include the CBS-owned stations in New York ( wcbstv.com ), Los Angeles ( cbs2.com and kcal9.com ), Philadelphia ( cbs3.com ), Minneapolis-St. Paul ( wcco.com ), Miami ( cbs4.com ), Sacramento ( cbs13.com ), Pittsburgh ( kdka.com ) and Baltimore ( wjz.com ).
CBS 5/The CW 44cable 12 are part of the CBS Television Stations, a division of CBS Corporation (http:// www.cbscorporation.com ).
CBS 5 (http://www.cbs5.com) began in 1948 as the first television station in Northern California.
The CW 44/Cable 12(http://www.kbcwtv.com) began in 1968 as the first UHF station in the Bay area. The two stations became a duopoly in 2002.
Media Contact: Akilah Monifa, Director of Communications (415) 765 8842 amonifa@cbs.com.
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