May 14, 2009 6:45 pm US/Pacific
Blagojevich Inspires 'Bleep'n Golden' Hair Product
Shampoo, Conditioner Promises Fuller Hair
ELK GROVE VILLAGE, Ill. (CBS) ―
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Former Gov. Rod Blagojevich's hair is the inspiration for a new shampoo and conditioner. (File)
Charley Gallay/Getty Images
It sounds like something out of "The Onion," but it's real. Next time you run out of Pert Plus or Garnier Fructus, how about trying
Blago Shampoo?
After all, it's Bleep'n Golden. It says so on the bottle.
The Web site for Blago Volumizing Shampoo and Conditioner says the products "have been carefully formulated with special ingredients that actually make the hair feel fuller and thicker, or 'really big!'"
The shampoo is fortified with panthenol, keratin and silk proteins to "protect and strengthen the hair while adding body and natural luster." The product is also enriched with vitamin E, and contains extracts of green tea, rosemary, comfrey and orchid for their anti-oxidant and stimulating properties, according to the Web site for the product.
There is also a conditioner that goes with the shampoo, reports CBS station WBBM-TV in Chicago.
"These products are blended into a beautiful golden hue," the Web site says. "THEY ARE TRULY 'BLEEP'N GOLDEN.'"
Creator Dennis Fath of Elk Grove Village-based Delta Laboratories Inc. said he thought up the product after waking up in the woke up in the middle of the night.
He remembered Blagojevich's "Late Show" appearance where he asked Blagojevich, "Do you use shampoo and conditioner?" and a skit on Jay Leno's "Tonight Show" that similarly poked fun at Blagojevich's sculpted hair.
"I literally woke up in the middle of the night with an idea," Fath said.
Currently, the products are only available online, but that may change, Fath said.
"We are in the process of trying to contact retailers to see if we can generate some interest there," Fath said. "It's a little bit of a hard product t market because there's so much humor in the label that people are asking, 'Is it a legitimate product?'"
But Fath said the product has generated interest both from people who want to buy the products as a joke and others who actually want a shampoo to add more volume to their hair.
Blago Volumizing Shampoo and Conditioner have been on the market since May 1, and have received a spike in orders this week after a "before and after" segment with the shampoo on CNN, Fath said.
There have been 150 to 200 orders since the CNN report, he said.
Well before he was arrested on corruption charges last December, Blagojevich was known for his thick head of perfectly-sculpted hair. A psychologist even told the Chicago Sun-Times in December 2008 that Blagojevich's hair might be a sign of narcissistic personality disorder.
Back in October 2007, Blagojevich appeared live on the CBS 2 Morning News with Roseanne Tellez, the late Randy Salerno, and comedian Jeff Garlin, for a special show about the Division champion Cubs. Garlin was teasing Blagojevich about his hair even back then.
"Governor, do you wake up in the morning and go, 'Look at my hair! Just look at it!'?" Garlin asked.
"Yeah, and then I comb it," Blagojevich replied.
"Bleep'n Golden" refers to Blagojevich's alleged description of the open U.S. Senate seat that President Barack Obama had vacated when, according to prosecutors, the deposed governor was trying to sell the seat. But Blagojevich did not say "bleep'n." That was a censored quote from U.S. Attorney Patrick Fitzgerald.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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