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Cost Of Bread Skyrockets Amid Wheat Shortage

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Cost Of Bread Skyrockets Amid Wheat Shortage

Linda Yee, Reporting
SAN FRANCISCO (CBS 5) ― Bread is a staple, and for many families, it's hard to live without it. But whether it is bought in a neighborhood bakery or a supermarket, it's hard to ignore just how much a loaf of bread has skyrocketed.

"It's incredible, it's gone up 50 cents from month by month," said Sandy Jack, a customer at a local bakery. "I can't believe it."

The economics are simple: the demand for flour is high because there is a worldwide shortage of wheat. The United States is exporting more grain.

"We have poor crops overseas in Australia, the Ukraine. Wheat crops, but some of it reflects the fundamental change in the market," said Gary Schlossberg of Wells Capital Management. "We have the move towards biofuels, ethanol that is diverting production away from food and toward production of fuels."

Flour costs have tripled in the past year for bakers. It now costs more than sugar.

"It's like gold," said Pascal Rigo, a baker at La Boulange Bakery. "We are very careful (with) every little gram of flour we use."

Consumers can expect to pay 50 cents to $1.00 more per loaf than they did just a year ago. Bakers say it's going to get worse in the coming months.

Bakers at the family-owned Boudin's in San Francisco say the wheat shortage has resulted in the lowest supply in 60 years. They say the higher costs are catastrophic.

"The bread business is going to turn into the milk business or the meat business, where the prices change on a weekly basis," said Dan Giraudo, who buys the flour for Boudin's.

Like a commodities futures trader, he's buying up supplies now to avoid higher costs expected for the winter crop.

"It's a difficult time," Giraudo said. "You'll see a lot of fallout within the industry I would assume within the next year."

(© MMX, CBS Broadcasting Inc. All Rights Reserved.)

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