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Wall Street Journal Launches San Francisco Edition

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Nov 4, 2009 4:45 pm US/Pacific

Wall Street Journal Launches San Francisco Edition

SAN FRANCISCO (CBS 5 / AP) ― The Wall Street Journal said its new San Francisco Bay Area edition will launch Thursday, with a weekly section devoted to local news.

It joins The New York Times in moving into big media markets that have seen local newspapers struggle amid an advertising and economic slump.

The foray is designed to lure local advertisers and boost circulation. They see San Francisco as a good place to start because it has a high number of educated, affluent people — the kind advertisers want to reach.

Both newspapers have a base of readers in the area. The Times, which launched editions in Chicago and the Bay Area earlier this month, has about 40,000 weekday subscribers in San Francisco. The Journal, owned by News Corp.'s Dow Jones & Co., has about 92,000.

The Journal's front section will carry local business, political and sports news every Thursday. Its Web site will also have a new page devoted to local news.

(© 2009 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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