Mar 11, 2008 2:59 pm US/Pacific
SF Author's Business Collaboration Book Gets Award
NEW YORK (CBS 5) ―
A book featuring Bay Area companies won a gold medal Monday night at an awards reception in New York City.
The Culture of Collaboration: Maximizing Time, Talent and Tools to Create Value in the Global Economy by Evan Rosen took top honors in the international business/globalization category of the Axiom Business Book Awards.
The awards, which honor the world's best business books and their creators, are co-sponsored by Inc. Magazine.
Rosen, a San Francisco author and a representative of San Francisco-based Red Ape Publishing, received the award in midtown Manhattan.
The Culture of Collaboration explores how collaborative culture is changing business models and the nature of work. The book features two Bay Area digital effects companies plus a non-profit medical research organization in Silicon Valley.
The book describes how a division of DreamWorks Animation of Redwood City uses Virtual Studio Collaboration, an environment developed with HP, that makes digital effects artists feel as if they're sitting across the table from their colleagues in southern California or on another continent. They can create animation together and virtually look each other in the eye.
The book also features Industrial Light & Magic of San Francisco and the Myelin Repair Foundation of Saratoga, which is promoting collaboration to develop a cure for multiple sclerosis. Other companies featured in the book include Toyota, Boeing, Procter & Gamble, BMW, The Dow Chemical Company, and the Mayo Clinic.
"Global collaborative enterprises are redefining business and creating incredible value. Many of those enterprises are here in the Bay Area, which has a particular commitment to innovation and collaboration," said Rosen. "I'm certainly surprised and grateful that the Axiom Award judges selected The Culture of Collaboration as the gold medalist in its category."
"People are realizing that collaborative cultures are far more productive than internally-competitive, star-oriented cultures," explained Rosen. "And now we have the tools to support a collaborative mindset regardless of geography."
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